Brand

Thiess Kentz has quickly become a strong and dynamic engineering and construction company. Two of the group's most valuable assets are its people and its brand. As such, Thiess Kentz has developed a Company Branding Strategy, the objectives of this being to:

Create an impression in the marketplace.
Standardise the brand.
Create a consistency across the company in the way we do business.
Differentiate the Thiess Kentz brand in the marketplace.
Ensure the Thiess Kentz brand is positioned correctly in each market.

Branding, in effect, helps answer the client's questions, "why should I do business with you?" From the moment a client receives a Thiess Kentz brochure, walks into Thiess Kentz offices, views the Thiess Kentz website, or meets Thiess Kentz personnel, an opinion about the Thiess Kentz brand and its values is being developed. It helps clients answer the following questions:

Are Thiess Kentz reliable?
Are Thiess Kentz effective?
Are Thiess Kentz up-to-date?
Are Thiess Kentz innovative?
Are Thiess Kentz offering a higher level of service than our competitors?

A Company Visual Identity Policy is in place which standardises our logo on all our communication tools, from letterhead to site signs to promotional banners across the entire company irrespective of the project location.